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Sponsorship

Become a Corporate Sponsor
Many of Indiana’s finest businesses and organizations provide their support for Sound Medicine through corporate sponsorship of our award-winning programming. In return for their generous support, Sound Medicine is able to provide on-air recognition in the form of sponsorships credits. Presented in a clutter-free environment, these on-air credits allow businesses, organizations and institutions to describe their services and products to our highly engaged and influential audience.

Sound Medicine is also a targeted media buy. Your message will reach well-informed and discerning consumers, business owners and community leaders – a highly desirable audience that is more likely to support you because you support public radio.

Sponsorship offers a wide range of customized radio and online sponsorship opportunities that can be tailored to your specific marketing needs and budget. We encourage you to join other respected businesses and community leaders in our region who have chosen Sound medicine as an integral part of their marketing plans.

For more information on becoming a Sound Medicine Corporate Sponsor, please contact our Director of Corporate Development, Barbara Duke Sams at (317) 614-0466 or bsams@wfyi.org .

Make Your Credit Work for You
Underwriting differs from commercial advertising in both sound and spirit. The public radio audience responds best to straightforward information presented in a concise, clear and sincere manner.

  • All underwriting credits must include the legal name of the underwriter, and are preceded by the opening phrase “SUPPORT FOR SOUND MEDICINE COMES FROM… ”
     
  • All underwriting announcements must comply with FCC rules and Sound Medicine policy as outlined below.

Underwriting Credits MAY Include:

  • Information about your company, brand names, and descriptions of products and services offered, delivered in a “value neutral”, non-promotional manner.
     
  • The number of years in business or offering service.
     
  • Your business location, phone number OR website address.
     
  • An established corporate slogans stating the company’s philosophy or positioning statement in a manner that is in keeping with public radio copy guidelines.

FCC underwriting guidelines require that underwriting language NOT contain:

  • Calls to action; i.e., “call”, “stop by”, “email”, “visit”, or phrases prompting action.
     
  • References to price; i.e., “free”, “10% percent off”, “complimentary”, “no down payment”, etc.
     
  • Qualitative or comparative language or claims; i.e., “best”, “greatest”, “most reliable”, “oldest”, “largest”, “can improve/provide/teach/expand…” etc.
     
  • Inducements to act; i.e., “while supplies last”, “special gift”, “on sale”, “limited offer” etc.
     
  • Overstated or subjective language; i.e., “fun-filled”, “enjoyable”, “long awaited”, “by popular demand”,  “authentic character”, “informed counsel”, “professional advice.”
     
  • Endorsements; i.e., “recommended by 'New York Times,'”, “the 'Wall Street Journal' says...”
     
  • Credentials; i.e., “Board certified”, “Award winning”

These guidelines are based on FCC rules and Sound Medicine policy. They are designed to protect the non-commercial nature of public radio and preserve the style and sound that public radio listeners value and respond to. Sound medicine program management requires at least 48 hours for edits and/or approval.

Disclaimer: Sound Medicine reserves the right to refuse any request for underwriting that would violate an FCC rule or policy, violate station policies or adversely affect the reputation or financial condition of the station. No announcements will be aired on behalf of political organizations, political candidates or their committees or that express a view on issues of public importance or interest or religious belief. No more than one (1) event may be listed in any underwriting announcement. No more than six (6) underwriting announcements may air in one day (and may be less depending on inventory).

For more information on becoming a Sound Medicine Corporate Sponsor, please contact our Director of Corporate Development, Barbara Duke Sams at (317) 614-0466 or bsams@wfyi.org .