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The ALS Association has raised more than $94 million in recent weeks via its online ice bucket challenge — compared with $2.7 million this time last year. Now what?
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Water is scarce in India, which is a good reason not to do the Ice Bucket Challenge. A journalist came up with another option — give a bucket of rice to a hungry person. Her version is going viral.
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The State Department lauded the fundraising phenomenon, but said the participation of high-profile diplomats, such as ambassadors, violates internal policy.
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A recent fundraising challenge has gone viral on social media, calling attention to research into Lou Gehrig's disease. Forbes contributor Dan Diamond discusses the state of that research.